I’ve cancelled several monthly subscriptions that had discounted introductory pricing over the past few months. It’s almost always the reason I switch cable providers. Clearly teaser rates must work because credit card companies and other vendors continue to offer low rates or free ad-ons for initial periods. With that said, I become accustomed to the monthly bundle of services provided [...]
In the old days people would clip newspaper articles and send them to each other. And now we use Twitter, Facebook, email, IM, etc. But one thing remains the same, those articles are always the most relevant, interesting, and trusted. At BuzzFeed, we believe that sharing is at the heart of today’s media – that all media is now social [...]
Reservations are often important for inventory management when specific dates and times are of leading importance; however, they are widely overused, particularly in consumer facing situations. How often have you showed up without a reservation to a restaurant to be told that all the tables are reserved, yet as you scan the room you see many vacant? ”They’re coming in [...]
Leasing commercial office space in Manhattan has a set of complexities and unique elements that I’ve yet to find in a short blog post. A few of these elements are unique to startups, but on the whole, it’s pretty much the same for everyone. Space in commercial office buildings is leased on a dollars per square foot per year basis. [...]
I was reading Martin Lindstrom’s new book, Brandwashed, and this quote really struck me as being relevant to digital advertising: We’re sick and tired of picture-perfect babies and flawless models. Why do we love YouTube videos so much? Because they’re imperfect, amateurish, and the people in them remind us of us. This is why, in places like Whole Foods, we’re [...]
Expensive clothing is just a bad deal. Inevitably the clothing gets stained, shrunk, or lost before it’s high-quality extended use-life. With that said, stylish and expensive are not one in the same. I’ve recently discovered Uniqlo and Joe Fresh. Both of these chain clothing store just opened up all across Manhattan ,offering cheap and stylish clothing. I bought $9.90 jeans [...]
When I was on Wall Street, we paid for access to a database called “Big Dough” that listed hedge fund managers, their sectors, and stock holdings. Equity salespeople used this database to identify prospects for research subscriptions and services. Today at BuzzFeed, we subscribe to Ad Data Express, which provides roughly the same data on agency and brand planners. (There [...]
If you sell digital advertising, you need to join SellerCrowd immediately. It’s a community that lets digital ad sellers communicate about RFPs, brand contacts, agency contacts, etc. It operates right now as a simple Q&A platform, but I imagine they’ll be rolling out reputation and answer scoring at some point. I’ve been reading about the verticalization of professional communities, and SellerCrowd [...]
Last night, I attended an event honoring Dr. Andrew Rosenberg, Chief of the Department of Anesthesiology at the Hospital for Joint Disease. He talked the importance of teaching fellow anesthesiologists to fish rather than giving them fish – the old proverb. Specifically, he mentioned a case of a doctor coming up to him at a conference, explaining that she had [...]
Thomas Friedman in speaking at the ANA’s today said that there are three keys to “leaning into” the world American’s live in today: Think like an immigrant: Nothing is owed to you in the world today. You need to earn it all on the basis of energy, vigor, consistency, and hunger. ”Average if over” in a hyper-connected world, where competition [...]
