Our relationships to the social and business web services that we use are more and more resembling our relationships with content, or at least what these relationships once were.  Our new entertainment and engagement is Facebook, Twitter, FourSquare, Dailybooth, Gowalla, Blippy, etc.  They engage varying people at varying levels for varying amounts of time.  Distribution also plays a role, and a similar one.  In the old world you needed a distributor to put you in theaters or a network to buy your show, in the new world, you need to get ranked high in the App Store or get viral working on Facebook and Twitter.

Great services sometimes do well like great content, and sometime great independent services fail to get the distribution they need much like a quality independent film that no one sees as the theaters are stocked with low quality sequels.

The upside to all this is that there is a tremendous appetite for services as that massive slug of TV watching hours for each individual is migrating to their service usage tranches.  Highly challenging is the fact that many of us are now in the movie/tv series business having never actively decided to live Entourage.  Some of us are writing shows, some of us work at studios, and some of us are actors.  We are all hoping for Titantic and Seinfeld, but the upside is that all films in our universe can be built for the cost of an indy flick.