I often get asked why people share more on Buzzfeed. The data proves
out this claim, but let me offer some qualitative drivers.

A recent study found that our users share 67.5% of the time, as
opposed to the next closest site, whose users only shared only 49% of
the time:

A BuzzFeed user is on average much more to share a page then not.

Let me lay out the reasons why this is:

First and most importantly, BuzzFeed surfaces the most imminently
shareable content. Out tracking code monitors 1.4 billion page views
of leading content sites each month. Only the most viral (or shared)
content gets triggered onto Buzzfeed.com. This means that the stuff
people are sharing is the stuff that ends up on BuzzFeed.

So our users are presented with stuff that has already demonstrated
itself as sharing-friendly.

Second, this ends up being a virtuous cycle. We attract users who are
early identifiers and like to share. We present influentials who like
to share with content that is begging to be shared.

Third, people want to share content quickly and emotionally. This is
why BuzzFeed pioneered our LOL, OMG, WTF, cute, etc. buttons. One
click to tag an emotion and fire it to your friends.

Fourth, each viral content page shows the seed and viral traffic. Data
informs and drives sharing. Our users want to know where the viral
spread stands. Some like to be early, some like to know that the
content is really viral. Either way, the data informs the judgement
and willingness to share.

These are just four reasons, there are many more, but these are some
of the best.