My reading list on the ad industry began with Ogilvy’s Confession of an Advertising Man.  I was so compelled by the book, and its relevance to the online ad industry that I bought it for everyone in the office.  Over the weekend, I read Jerry Della Femina’s book, the literal inspiration for the show Mad Men.  These two texts serve [...]

On any given day or week the most viral content on BuzzFeed and I believe our network (though we have much more data coming on that) tends not to be videos.   It is images, articles, list posts, and every other permutation of content. 24 Hour View The top three items today are: a list of lyrics, an image of [...]

Let me begin this post with two admissions: I’m always looking to draw business analogies from my favorite TV show of the moment (Previously Mad Men and currently The Walking Dead on AMC) I’m completely biased from a business perspective/interest in my belief that links and traffic that come via sharing activity are the most valuable With those caveats out of [...]

The best case for halo effects that I'm familiar with relates to Google. Google search is such a fundamental part of Internet usage – oxygen to air- that anything that drives web usage drives Googling. This is why Google wants you to be in the browser all the time, and it is the halo that justifies costly endeavors such as [...]