Archives for: December 2010
A Short Personal Google Chrome OS Netbook Review

On the Thursday before Christmas, a Google Chrome OS netbook arrived for me at my office. On the whole, I’m very impressed and have little to add to the Techcrunch reviews. The idea of the browser as computer is most certainly the future. The device boots from power off quickly and instantly from sleep. For the most, part the experience [...]

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There is no “local” market, self service myths, and hybrid startups

About a year ago, I blogged pulling from my experience working in local: It is not 1,000 times more challenging or costly to service a $1,000,000 a month search engine marketing budget than a $1,000 a month budget.  This makes servicing SMBs margin difficult. That’s always been my key mantra on why servicing the long tail is so inefficient, but [...]

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Dial up lines

I’m headed down to Florida for a few days. I’ve been heading down there for decades, and I’ve probably written about 300+ pages of research papers in the Breakers Hotel between high school and college. This included large portions of my undergraduate thesis. I used to ground ship boxes of books because the bulk of research materials as recently as [...]

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Hack and Hustle

I was really taken with the “hack” logo on the door at Facebook HQ, on the windows of this secondary building, and all over the inside of the place.  I had heard about it but seeing it is different.  It’s a word that Facebook has literally transformed in our lexicon from something bad and destructive to good and creative.  Hacking [...]

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Reinventing wheels: Groupon and the Yellow page companies

Sometimes an insight is so obvious you wonder why it didn’t occur to you years ago. And then when it hits you on the subway or in the shower, it’s almost embarrassing. You hesitate to bring it up because it’s so obvious but wonder who else might not have though of it? Why didn’t the yellow page companies embroiled in [...]

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BuzzFeed ROI White Paper

Some people who read this blog, don’t follow the BuzzFeed news flow so I wanted to be sure to post a link to our new white paper.  The paper shows that on average, our most recent advertiser campaigns saw a 1.6X viral lift.  That’s 60% more views to their content that came via social sharing to produce earned media.

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10% Unemployment, Yet Every Startup in NYC is Struggling to Hire

Unemployment stands at just under 10%, and even more striking, amongst college graduates it’s 5%, the highest level since 1970, when records began to be kept. (So it’s potentially the highest level since even further back.)  Despite all this unemployment, every startup I know needs to hire not only engineers, but also sales and operations team members.  And this is [...]

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Branded Content is Old and Proven, Not New

I was excited to see a study this week that 68% of companies plan to shift marketing funds from traditional forms to branded content in the coming year. And 35% of branded content spending in 2010 was electronic. The growth of branded content online mirrors what we’ve known for a long time. Writing in the 1970s and 1980s in “Ogilvy [...]

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In praise of the uncleared workout mind

A lot of people don’t read books because they’re still of the mindset that they’re in high school. That is, they feel obligated to finish books they don’t like and read every page without skimming or skipping sections. Similarly, many people don’t work out because they find it boring or are too busy with career and kids. In this regard, [...]

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