[Cross Post from Buzzfeed Blog] What is Premium Social Advertising? [By Jonah and Jon] Online brand advertising is a multi-billion dollar industry that is split between “premium” ads, usually bought directly from top publishers, and “performance” ads, run in bulk across a network of sites wherever there happens to be excess inventory.  The difference in cost can be more than an order [...]

Slides From our Speakers Faris Yakob, Chief Innovation Officer at MDC Partners Jordan Cooper, CoFounder/CEO Hyperpublic & Venture Partner, Lerer Ventures Tobias Peggs, CEO, One Riot Lucy Deland, Paperless Post Adam Potashnick, MediaCom, Global Media Director, ”Dell Linked-In Case Study” February NY Viral Meet Up

[This post originally appeared on peHub] The past 10 years have been an increasingly difficult time to be an “Internet Analyst” on Wall Street.  I worked on the Sell Side in independent hedge fund research from 2004 – 2007, first doing data acquisition deals and research sales at Majestic Research and then sales at DeMatteo Monness, a broker dealer and [...]

[Cross-Posted from BuzzFeed Blog] BuzzFeed’s new Pop Culture Search Engine brings with it an algorithm that uses hotness and viral acceleration to rank results. It scours our 160M uniques of partner sites (including: Time, Huffington Post, Aol, College Humor, TMZ, etc.)  for hottest results to your pop culture queries.  Take a look at the results below for Lady Gaga: The little [...]

I was on an interesting panel at Social Media Week in NYC, titled “Publishers as Technologists.” We talked a lot about the delivery and platform orientation of news and content. There’s a lot of novelty in tablet delivery, but I think first and foremost, form needs to follow function. (An old Frank Llloyd Wright chestnut, but one that bears repeating) [...]

We’re thrilled that The Media Kitchen chose to include Buzzfeed in it’s 2011 Menu of emerging ad and media companies.  It’s great to be recognized in such good company, and I think the areas they highlight: Distribution, Personalization, Platforms, and Content make for three strong buckets of emerging companies.  The full presentation can be found here: The Media Kitchen – [...]

Caching is important to me because I’m a subway rider in New York City. On the average work day, I spend at least 60 minutes underground. If I travel to midtown for meetings, my subway time could be double that. In the morning, I have an RSS group called “Top Reads” that I launch in the iphone app Byline to [...]