Here is the video and slides from Jonah’s Web 2.0 talk.  Covers a lot of work we’ve done with branded content advertising.  Also announced, Buzzfeed.com will break 12M uniques this month! The Hidden Secrets of Social Media and Viral Advertising

Today I turn 34. I liked the blog post I did last year on this day, so I’ve decided to make it a tradition.  Looking back over the past year, I’m amazed by how much has happened.  Cooper is almost 1, and this time last year he was negative 60 days.  We also didn’t know that Jill was BRCA 1 [...]

I loved this article yesterday in the New York Times entitled, “Viral Videos Catch On That Only Hint at a Sponsor’s Purpose.” It was about the team that created these intentionally viral videos for Headblade and the upcoming film “Limitless.” The creative for these videos are engaging and worth sharing. It follows my belief that in modern advertising the call [...]

It’s intriguing to me how Apple adjusts its launch process between products. The first iPhone was activated from home, the second was activated in the store. The first iPad was made available for in-store purchase and guaranteed home delivery on the same date – if you recall, they opened online ordering far ahead of launch day to allow for everyone [...]

Native monetization is deriving revenue from a platform in a way that is unique and organic to the experience.  It’s the reason why Twitter, Facebook, Foursquare, and BuzzFeed avoid just slapping banners anywhere they can fit them. The theory behind these avoidances is that users will be happier with advertising or forms of revenue generation that fit into the context. [...]

If you get what you pay for, sometimes you also get what you don’t pay for. Underinvesting or buying cheap can have severe consequences. The different between frugal and pennywise pound foolish can often be hard to see. The same is often true of time: the difference between quickly efficient and rushed. This is all on my mind, because I [...]

We rolled out Facebook comments on Buzzfeed yesterday, and overall, I’m wowed. The commenting on a post on Buzzfeed automatically shows on your wall, and when someone responds on your wall it shows in the comment flow on Buzzfeed. The cross-platform syncing has the feeling of magic. There’s a couple tweaks, I’d like to see right away. When the comment [...]