I saw this chart in Adweek earlier this week, and it was followed with a report by AdKeeper and 24/7 Real Media with an explanation for why display ad CTRs were .09% on average last year. (Not sure what to make of “Kids.”) For the uninitiate, a CTR, or clickthrough, is the percent of times online users click an ad. [...]

Compete published a study last week showing that most brands see more traffic to their own domains than to their Facebook fan pages.  Excluding iTunes, which doesn’t have much of a destination site, BMW gets only 60% of the traffic that it gets on BMW.com on it’s FB fan page, and after BMW, the index drops to around 22%.  The [...]

When I joined the Local Markets team at Google, our partnership contract was, if memory serves, 15 pages long. Maybe it was even longer. This was a huge obstacle in doing deals, because partners would have an extensive amount of legal language to review. In my experience, the length of a contract is directly correlated to the number of revisions [...]

Wendy Clark’s speach at the Adage Digital Conference touched on two core themes: measurability and branded, owned content.  (Full disclosure, Coke has advertised on Buzzfeed.) Wendy began with a common baseline: Impressions will always be the backbone of any activity that we do, because it goes horizontal across all the media. (Around the 16:20 Mark) Watch live streaming video from [...]

Below is the full interview I had with Mark Suster last week.  I really enjoyed the beginning part, where I talked about my early career and sales and writing strategies.  When I tweeted, I linked to the 37 minute jump mark, where we get into BuzzFeed.  But if you’re interested, here’s the full interview.  My big thanks to Mark for [...]