Thomas Friedman in speaking at the ANA’s today said that there are three keys to “leaning into” the world American’s live in today: Think like an immigrant: Nothing is owed to you in the world today.  You need to earn it all on the basis of energy, vigor, consistency, and hunger.  ”Average if over” in a hyper-connected world, where competition [...]

The cost of premium liquor versus “well” drinks is a mismatch that I believe too few consumers take advantage of. This is especially true when hosting events. People often host corporate events or parties with the per head cost for food upwards of $100. The differential between bottom shelf and top shelf liquor is often only few extra dollars, yet [...]

Jonah presented a case study on our campaign with Bic Razors yesterday.  It’s about the 4th or 5th whitepaper/case, we’ve created and I’m super proud of this one.  It features all the key elements of a successful BuzzFeed social content campaign.  So take a look, and I’m eager for your feedback and questions. Bic Case Study