If you sell digital advertising, you need to join SellerCrowd immediately. It’s a community that lets digital ad sellers communicate about RFPs, brand contacts, agency contacts, etc. It operates right now as a simple Q&A platform, but I imagine they’ll be rolling out reputation and answer scoring at some point. I’ve been reading about the verticalization of professional communities, and SellerCrowd is a clear case of community for a specific audience. On Sellercrowd industry standard terminologies and parlances flow freely. People ask about specific RFPs, and whether or not winners have been announced. Sellers share insights about which brands have moved agencies, and where they stand in their planning and campaign cycles. The dialogue is almost completely civil and on point. Candidly, I already used Sellercrowd to find out about some RFPs we would have liked to have gotten and pinged the agency.
I’m looking forward to some of elements of Quora being integrated into SellerCrowd, so that my time and effort to answer results in some rating that gets me quicker and better answers to my own questions. I think this platform is innovative and already pulling in some of the brightest sellers that are early adopters of the type of social solutions that we’re selling. I believe this so much, that I asked that BuzzFeed be the first company to recruit on SellerCrowd.
Digiday has a great interview with the founder if you’re interested.
If you sell social media, you gotta use social media. In all the available ways: