Archives for: January 2012
Teaser Rates

I’ve cancelled several monthly subscriptions that had discounted introductory pricing over the past few months. It’s almost always the reason I switch cable providers.  Clearly teaser rates must work because credit card companies and other vendors continue to offer low rates or free ad-ons for initial periods.  With that said, I become accustomed to the monthly bundle of services provided [...]

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Social Brand Lift

In the old days people would clip newspaper articles and send them to each other. And now we use Twitter, Facebook, email, IM, etc. But one thing remains the same, those articles are always the most relevant, interesting, and trusted. At BuzzFeed, we believe that sharing is at the heart of today’s media – that all media is now social [...]

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No Reservations
no reserve

Reservations are often important for inventory management when specific dates and times are of leading importance; however, they are widely overused, particularly in consumer facing situations.  How often have you showed up without a reservation to a restaurant to be told that all the tables are reserved, yet as you scan the room you see many vacant?  ”They’re coming in [...]

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