put together this initiation report on Facebook. I was only allowed to grab the cover and few pages that cover BuzzFeed, but if you’re interested in more, leave me a comment or @reply me. The team led by Ken Sena
did a nice job of covering how BuzzFeed uses the Facebooks Ads program to extend and seed our social advertising programs via the Facebook Ads API (among other paid programs like Stumbleupon and Twitter).
Seeding campaigns on Facebook via their Ads API is an important part of almost all of our social, content-driven advertising programs. Our proprietary analytics then optimizes these placements, including those on BuzzFeed.com, Stumbleupon, Twitter, etc. in real time for sharing.
Seeding for sharing is a big part of social advertising. And I think this report does a nice job of explaining how the ads element of our partnership with Facebook works.