I’m super excited for BuzzFeed to release it’s second Social Brand Lift Study today in conjunction with Virgin Mobile. Great content they’ve been producing like 11 Things No One Wants To See You Instagram has been truly viral with 388,000 views to date and a 16x Viral Lift. For every one person Virgin paid to send to this post, 16 came as a result of Facebook, Twitter, links, etc.
Virgin is also our first brand partner to show their viral stats on their content, just like BuzzFeed does on its own content:
The study we conducted also proves out that not only is this great shareable content, it’s a gift from Virgin to its users that conveys what the brand stands for and moves the needle on how people think and feel about the brand. Social advertising works to create shareable content and move people’s feelings and emotions about a brand – things no banner can do.
Enjoy the study and ping with questions, and be sure to read this great article from the New York times on Virgin’s overall social newsroom strategy.
The study is available below and also in our BuzzFeed White Paper hub.