The length of the new iPhone 5 screen should be an important boon to native, social monetization. Sites like Facebook, Twitter, and BuzzFeed all monetize with units in the stream of the core experience.
For example, here’s a mobile story unit for Bing running in BuzzFeed’s iOS app:
The CTR’s and engagement on our mobile units are as strong and often stronger then the already high (10x to 20x IAB units rates) CTR’s we see on desktop. The same has been true of Facebook’s mobile sponsored stories.
The specs of the new iPhone 5 are 1136×640 pixels versus 960×640 on the 4s. That means a pixel increase in length of 18% as illustrated in this BuzzFeed tech post by John Hermann:
The means the above the fold just got longer. And likely mobile native monetizers will be able to fit an additional above the fold unit, in the river, while maintaing the same levels of user enjoyment and experience respect.
Further, the new iPhone’s LTE speeds should be double what we see on 3G as illustrated in this Apple graph:
Your speed will no doubt vary, but these phones are going to be MUCH quicker. People will be able to load, consume, and share content much faster on the new iphone, another boon for mobile monetization. This is even better for social advertisers and social advertising platforms, because people will be able to share content more quickly. The Facebook integration further adds to this ability.
So more above the fold, more quickly.