Scale in the absence of defining “scale in what” is like an all you can eat buffet – it sounds enticing in concept but often makes no practical sense. Worse, depending on what’s on the menu, it can badly upset your stomach. For example, who would wants to buy an all you can eat buffet, only to find out [...]
Many people buying digital media are looking to see an actual purchase consummated online as part of their online advertising campaign. In most cases, this is not, actually an achievable or relevant goal because relatively few goods are actually purchased online. No one buys cars, snacks, movie tickets, sodas, pet food, and many other categories of products online. In fact, [...]
The length of the new iPhone 5 screen should be an important boon to native, social monetization. Sites like Facebook, Twitter, and BuzzFeed all monetize with units in the stream of the core experience. For example, here’s a mobile story unit for Bing running in BuzzFeed’s iOS app: The CTR’s and engagement on our mobile units are as strong and [...]
On Bloomberg TV last week, our investor Eric Hippeau discussed how social advertising would finally allow the web to unlock the advertising quality and budgets of television advertising. Social advertising requires new types of creative and processes, and the rise of television is a good example of how advertising changed with the advent of a new medium. I asked on [...]
Discussing Facebook and BuzzFeed mobile, social advertising with Andrew Ross Sorkin and Julia Boorstin.
co-authored with Jonah Peretti There is big and recent trend in technology towards vertical integration. Apple has been doing it for years, but this started as a liability because it made it hard for the company to scale and give consumers choice. Today it has become an advantage because it makes it possible to laser focus on consumer experience by [...]
On CNBC to discuss the Facebook IPO one week later.
If someone walks into a party and takes his pants of and swings them over his head, wears a toga, or does a dance with a lampshade on it’ll be memorable. Or in the case of Jim Belushi, wearing a toga and smashing a guitar: Bluto from Jon Steinberg on Vimeo. What’s interesting is the next morning, you’ll probably just [...]
Went on CNBC Squawk on the Street to talk Facebook IPO, Social Advertising, and why i think Facbeook has a cheap PEG ratio.