Went on CNBC Squawk on the Street to talk Facebook IPO, Social Advertising, and why i think Facbeook has a cheap PEG ratio.

I’m super excited for BuzzFeed to release it’s second Social Brand Lift Study today in conjunction with Virgin Mobile.  Great content they’ve been producing like 11 Things No One Wants To See You Instagram has been truly viral with 388,000 views to date and a 16x Viral Lift.  For every one person Virgin paid to send to this post, 16 came as [...]

AdWeek asked me some fun questions about digital creativity and social advertising…have a look.

Evercore Facebook Reports (with BuzzFeed) Evercore put together this initiation report on Facebook.  I was only allowed to grab the cover and few pages that cover BuzzFeed, but if you’re interested in more, leave me a comment or @reply me.  The team led by Ken Sena did a nice job of covering how BuzzFeed uses the Facebooks Ads program to extend [...]

Imagine you are sitting at a street cafe in Paris. You have a copy of Sartre’s Being and Nothingness, a copy of Le Monde, the newspaper, and next to you, as is often the case in Paris, is a cute dog. You read philosophy, you read the news, you pet the dog. You don’t become stupid when you are petting the dog, [...]

Was great to be on CNBC talking about the move to social publishing and social advertising.  I think we were able to cover a lot about some trends and the BuzzFeed business in a short period.

[<a href="http://storify.com/jonsteinberg/schick-razorbombing-iab-road-show-slides" target="_blank">View the story "Schick Razorbombing IAB Road Show Slides" on Storify</a>]<br /> <h1>Schick Razorbombing IAB Road Show Slides</h1> <h2>We had the chance a week back to got on the road to SF, LA, and Detroit with our friends from Edelman and Schick to present this awesome case study. We even won the esteemed Short Award for Best Viral [...]

I love apps, but the heart of sharing in mobile is mobile web. It flows everywhere. — Jon Steinberg (@jonsteinberg) March 3, 2012 This tweet resonated with a lot of people this morning, so I decided to add some more detail to it.  At BuzzFeed, we spend all of our time thinking about sharing.  From my seat, I spend a [...]

In the old days people would clip newspaper articles and send them to each other. And now we use Twitter, Facebook, email, IM, etc. But one thing remains the same, those articles are always the most relevant, interesting, and trusted. At BuzzFeed, we believe that sharing is at the heart of today’s media – that all media is now social [...]

Jonah presented a case study on our campaign with Bic Razors yesterday.  It’s about the 4th or 5th whitepaper/case, we’ve created and I’m super proud of this one.  It features all the key elements of a successful BuzzFeed social content campaign.  So take a look, and I’m eager for your feedback and questions. Bic Case Study