Many people buying digital media are looking to see an actual purchase consummated online as part of their online advertising campaign. In most cases, this is not, actually an achievable or relevant goal because relatively few goods are actually purchased online. No one buys cars, snacks, movie tickets, sodas, pet food, and many other categories of products online. In fact, [...]
The length of the new iPhone 5 screen should be an important boon to native, social monetization. Sites like Facebook, Twitter, and BuzzFeed all monetize with units in the stream of the core experience. For example, here’s a mobile story unit for Bing running in BuzzFeed’s iOS app: The CTR’s and engagement on our mobile units are as strong and [...]
The McKayla Maroney “not impressed meme” showcases the power of Twitter in allowing celebrities to interact with their own pop culture moments. These kind of water cooler moments have occurred around large televised events like the Olympics for decades but prior to Twitter, the central celebrity players lacked a simple lightweight way to respond. Maroney was able to tweet out [...]
Discussing Facebook and BuzzFeed mobile, social advertising with Andrew Ross Sorkin and Julia Boorstin.
co-authored with Jonah Peretti There is big and recent trend in technology towards vertical integration. Apple has been doing it for years, but this started as a liability because it made it hard for the company to scale and give consumers choice. Today it has become an advantage because it makes it possible to laser focus on consumer experience by [...]
Went on CNBC Squawk on the Street to talk Facebook IPO, Social Advertising, and why i think Facbeook has a cheap PEG ratio.
I’m super excited for BuzzFeed to release it’s second Social Brand Lift Study today in conjunction with Virgin Mobile. Great content they’ve been producing like 11 Things No One Wants To See You Instagram has been truly viral with 388,000 views to date and a 16x Viral Lift. For every one person Virgin paid to send to this post, 16 came as [...]
AdWeek asked me some fun questions about digital creativity and social advertising…have a look.
Evercore Facebook Reports (with BuzzFeed) Evercore put together this initiation report on Facebook. I was only allowed to grab the cover and few pages that cover BuzzFeed, but if you’re interested in more, leave me a comment or @reply me. The team led by Ken Sena did a nice job of covering how BuzzFeed uses the Facebooks Ads program to extend [...]
Imagine you are sitting at a street cafe in Paris. You have a copy of Sartre’s Being and Nothingness, a copy of Le Monde, the newspaper, and next to you, as is often the case in Paris, is a cute dog. You read philosophy, you read the news, you pet the dog. You don’t become stupid when you are petting the dog, [...]