The McKayla Maroney “not impressed meme” showcases the power of Twitter in allowing celebrities to interact with their own pop culture moments. These kind of water cooler moments have occurred around large televised events like the Olympics for decades but prior to Twitter, the central celebrity players lacked a simple lightweight way to respond. Maroney was able to tweet out [...]
Discussing Facebook and BuzzFeed mobile, social advertising with Andrew Ross Sorkin and Julia Boorstin.
co-authored with Jonah Peretti There is big and recent trend in technology towards vertical integration. Apple has been doing it for years, but this started as a liability because it made it hard for the company to scale and give consumers choice. Today it has become an advantage because it makes it possible to laser focus on consumer experience by [...]
A significant high percentage of Fortune 500 CEOs go by nicknames. This is readily apparent, when you rattle off the most prominent ones like Jeff Immelt, Steve Balmer, Tim Cook, Jamie Dimon, Meg Whitman, etc. I believe that short names are potentially correlated with leadership success for the simple reason that they engender close association and camaraderie. And that especially [...]
On CNBC to discuss the Facebook IPO one week later.
If someone walks into a party and takes his pants of and swings them over his head, wears a toga, or does a dance with a lampshade on it’ll be memorable. Or in the case of Jim Belushi, wearing a toga and smashing a guitar: Bluto from Jon Steinberg on Vimeo. What’s interesting is the next morning, you’ll probably just [...]
Went on CNBC Squawk on the Street to talk Facebook IPO, Social Advertising, and why i think Facbeook has a cheap PEG ratio.
I’m super excited for BuzzFeed to release it’s second Social Brand Lift Study today in conjunction with Virgin Mobile. Great content they’ve been producing like 11 Things No One Wants To See You Instagram has been truly viral with 388,000 views to date and a 16x Viral Lift. For every one person Virgin paid to send to this post, 16 came as [...]
AdWeek asked me some fun questions about digital creativity and social advertising…have a look.
Evercore Facebook Reports (with BuzzFeed) Evercore put together this initiation report on Facebook. I was only allowed to grab the cover and few pages that cover BuzzFeed, but if you’re interested in more, leave me a comment or @reply me. The team led by Ken Sena did a nice job of covering how BuzzFeed uses the Facebooks Ads program to extend [...]