A significant high percentage of Fortune 500 CEOs go by nicknames. This is readily apparent, when you rattle off the most prominent ones like Jeff Immelt, Steve Balmer, Tim Cook, Jamie Dimon, Meg Whitman, etc. I believe that short names are potentially correlated with leadership success for the simple reason that they engender close association and camaraderie. And that especially [...]
On CNBC to discuss the Facebook IPO one week later.
If someone walks into a party and takes his pants of and swings them over his head, wears a toga, or does a dance with a lampshade on it’ll be memorable. Or in the case of Jim Belushi, wearing a toga and smashing a guitar: Bluto from Jon Steinberg on Vimeo. What’s interesting is the next morning, you’ll probably just [...]
Went on CNBC Squawk on the Street to talk Facebook IPO, Social Advertising, and why i think Facbeook has a cheap PEG ratio.
I’m super excited for BuzzFeed to release it’s second Social Brand Lift Study today in conjunction with Virgin Mobile. Great content they’ve been producing like 11 Things No One Wants To See You Instagram has been truly viral with 388,000 views to date and a 16x Viral Lift. For every one person Virgin paid to send to this post, 16 came as [...]
AdWeek asked me some fun questions about digital creativity and social advertising…have a look.
Evercore Facebook Reports (with BuzzFeed) Evercore put together this initiation report on Facebook. I was only allowed to grab the cover and few pages that cover BuzzFeed, but if you’re interested in more, leave me a comment or @reply me. The team led by Ken Sena did a nice job of covering how BuzzFeed uses the Facebooks Ads program to extend [...]
Imagine you are sitting at a street cafe in Paris. You have a copy of Sartre’s Being and Nothingness, a copy of Le Monde, the newspaper, and next to you, as is often the case in Paris, is a cute dog. You read philosophy, you read the news, you pet the dog. You don’t become stupid when you are petting the dog, [...]
[ Just watched Jack’s interview with Charlie Rose. And it seemed to be perfect companion to my thoughts at the end of this past week about just how much business progress can be made in a remarkably short period of time. Storified by Jon Steinberg · Sat, Apr 28 2012 20:04:48 Charlie Rose – Jack Dorsey (04/25/12) Square original dongle@jonsteinberg [...]
Was great to be on CNBC talking about the move to social publishing and social advertising. I think we were able to cover a lot about some trends and the BuzzFeed business in a short period.